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Contact: Nicole Lippman at Lips Press Tel: 415-555-5555 Niki@lipspress.com

Michelle Byrnes Collection to Take-off at Unique Macy’s Pop-Up

May 2014, San Francisco, CA-Macy’s Union Square will be hosting the first ever “Shop Local” pop-up shop (#shoplocalpopsf) showcasing six emerging San Franciscan designers on Thursday, September 18, 2014, from 5-7pm. Among the exceptional designers chosen is the “convertible elegance” creator Michelle Byrnes with her newest capsule-inspired collection. Never have Michelle’s fans been able to try on her designs before buying them until this premier event.

Michelle Byrnes designs with the perpetually traveling woman in mind, infusing comfort and convenience into the classics. The most noteworthy item in her new collection is Michelle’s rendition on the almighty little black dress. This dress is a jet-setter’s dream, made from coziest ponte fabric that flows gorgeously, never wrinkles and can be tossed into the washer with no trouble at all. Michelle’s little black dress also comes with a peplum belt that takes the dress from meetings to evenings in a snap, additionally saving room in any limited-spaced carry-on.

Michelle Byrnes’ Convertible LBD

About Michelle Byrnes: As a witness to San Francisco’s fade from fashion glory, Michelle is fueled by the idea of putting her hometown back on the map. For over a decade, Michelle has been making a name for herself in the San Francisco fashion scene. Manufactured in San Francisco, Michelle’s line brings a sophisticated touch to convertible clothing, crossing boundaries between relaxed and urban, chic and comfortable, uniform and adaptable. Designing for women who are always on the move, Michelle’s line makes use of natural fabrics that fuse fashion and function that’s ideal for an array of active lifestyles.

Tweet: Check out Michelle Byrnes’ travel RTW before you check-in to your next red-eye at this rare Macy’s event. #shoplocalpopsf <-insert link here->

Publications: 7×7, SF Chronicle, C Magazine

Pitching a Fall 2014 Trend Story

Fall 2014 Color Story: The Pink Persuasion.

This season, pink ditched its sweet reputation for a femme fatale force to be reckoned with.  From the Mission to the Marina, women who had once vowed to never wear the ultra-feminine color are beginning to retract their statements.

Continue reading Pitching a Fall 2014 Trend Story

Street Style Game

SinI like to think San Francisco is up-and-coming in regards to being a well dressed city, but I wouldn’t say we’re always the most fashion-forward. So when I spotted Sin in harem pants and a blazer to match, I couldn’t believe my eyes. Luckily, he was not too much in a rush and I was able to capture this style anomaly.  Vivid white sneakers and dapper diamonds in his ears brings this hip suit to the next level.  A guy has to have guts to pull this one off and Sin does it like a champ.

Past Trends

avI have found that one of the best ways to stay ahead of the trends is to take vintage pieces and wear them in a new way. Alex expertly does this in a sweater coat that was once her grandmother’s. Darlingly, it was the first gift her grandfather ever gave her grandmother. She mixes the heirloom in with cuffed black skinnies and a crisp white shirt that takes on a fresh beatnik style. But it is her Karen Walker cat-eyes and laceless oxfords that really slay the look.  

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Cool Sport

kristelw

After receiving a pair of sneakers for Christmas, I am constantly looking for ideas on how to wear them. Yesterday I found my muse in Kristel. Her sheerblocked top and chic accessories are just the touch of luxe to glam up a pair of sneakers. Meanwhile, the leggings take this two-tone outfit onto the bold side. Kristel, who is inspired by Japanese street style magazines, has become street style inspiration in San Francisco.

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