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Faux Press Release


Contact: Nicole Lippman at Lips Press Tel: 415-555-5555 Niki@lipspress.com

Michelle Byrnes Collection to Take-off at Unique Macy’s Pop-Up

May 2014, San Francisco, CA-Macy’s Union Square will be hosting the first ever “Shop Local” pop-up shop (#shoplocalpopsf) showcasing six emerging San Franciscan designers on Thursday, September 18, 2014, from 5-7pm. Among the exceptional designers chosen is the “convertible elegance” creator Michelle Byrnes with her newest capsule-inspired collection. Never have Michelle’s fans been able to try on her designs before buying them until this premier event.

Michelle Byrnes designs with the perpetually traveling woman in mind, infusing comfort and convenience into the classics. The most noteworthy item in her new collection is Michelle’s rendition on the almighty little black dress. This dress is a jet-setter’s dream, made from coziest ponte fabric that flows gorgeously, never wrinkles and can be tossed into the washer with no trouble at all. Michelle’s little black dress also comes with a peplum belt that takes the dress from meetings to evenings in a snap, additionally saving room in any limited-spaced carry-on.

Michelle Byrnes’ Convertible LBD

About Michelle Byrnes: As a witness to San Francisco’s fade from fashion glory, Michelle is fueled by the idea of putting her hometown back on the map. For over a decade, Michelle has been making a name for herself in the San Francisco fashion scene. Manufactured in San Francisco, Michelle’s line brings a sophisticated touch to convertible clothing, crossing boundaries between relaxed and urban, chic and comfortable, uniform and adaptable. Designing for women who are always on the move, Michelle’s line makes use of natural fabrics that fuse fashion and function that’s ideal for an array of active lifestyles.

Tweet: Check out Michelle Byrnes’ travel RTW before you check-in to your next red-eye at this rare Macy’s event. #shoplocalpopsf <-insert link here->

Publications: 7×7, SF Chronicle, C Magazine